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Conversion Rate
The percentage of users who complete a desired action after clicking an ad — sign-up, purchase, deposit, app install. Calculated as conversions ÷ ad clicks × 100. In Telegram ads, conversion rate is heavily creative-dependent: a clear value proposition + low-friction CTA (single tap to bot) typically yields 2–8%, while open-loop creatives (links to landing pages with forms) drop to 0.3–1.5%. Used alongside CTR to optimise full funnel.
Termini correlati
- CTR (Click-Through Rate)The ratio of ad clicks to impressions, expressed as a percentage. On the Telegram Ads Platform, CTR is reported to the advertiser
- CTA ButtonA call-to-action button inside an ad creative that points to a destination — a t.me channel, a t.me bot, a mini-app, or an externa
- FunnelThe sequence of steps a user takes from seeing an ad to a target action (purchase, signup, deposit). A typical Telegram ad funnel:
- CPA (Cost per Action)The total ad spend divided by the number of target actions (signups, purchases, deposits). For affiliate teams running on Telegram
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Telegram Ads Spy (2026). "Conversion Rate" in Telegram Ads glossary. https://tgadsspy.com/info/conversion-rate
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